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About

Uncovering brand narratives and the best ways to articulate them.

 

Jay O’Rear has more than 20 years’ experience strategizing and executing brand communications for global corporations, high-tech startups, and non-profits. He has worked with many of the world’s best-known and respected technology brands, including Apple, Google, Adobe Systems, and Autodesk.

Photo Credit: Rhonnel Adalin

Photo Credit: Rhonnel Adalin

Born and raised in Silicon Valley, he has watched and learned from some of the most influential organizations of the Digital Age. He’s most energized and engaged when he’s invited to help founders and other senior leaders of these organizations uncover their brand narratives and the best ways to articulate them.  

Much of his approach to brand communications development is informed by his tenure as Managing Editor for Autodesk Worldwide Marketing during one of the software leader’s most significant re-branding efforts. The global messaging process he helped develop while at Autodesk was the recipient of an IDC CMO Advisory Best Practices Award and is still in use to this day.

Jay brings a global, culturally sensitive perspective to his work. Many of his brand communications platforms and guidelines have been localized and deployed worldwide, including in Western and Eastern European, South American, APAC, and Middle Eastern countries. He has trained dozens of agencies and individual communicators in these geographies, helping them use brand platforms and verbal identity guidelines to create powerful, locally relevant communications.

Over the last decade, Jay has shifted much of his focus to working with non-profit clients, as well as larger companies with a strong commitment to Corporate Social Responsibility (CSR).

He is deeply familiar with—and motivated by—the intersection of corporate influence and power for social good, and has helped develop CSR brand communications for numerous thought leaders in this space, including Cisco Systems, McKesson, Starbucks, and Avery Dennison.

In addition to leading global brand initiatives, Jay has enjoyed hiring, developing, and mentoring other communicators. Besides managing full-time editorial and creative teams, he has been engaged to provide interim Editorial Direction for many of his clients. In this consultative capacity, he has helped organizations recruit top-tier staff and freelance personnel, delivered professional training, and established editorial workflows for complex content environments.

Jay’s broad experience is deepened by ongoing creative development.

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Having earned his M.A. in Creative Writing at the University of Texas at Austin, he is regularly invited to well-regarded writing residencies, including the Vermont Studio Center, the Montalvo Center for the Arts, and Dorland Mountain Arts Colony. Through continuously honing his narrative craft, he helps his clients create even more powerful and inspiring brand communications.

When not writing for his clients or himself, Jay can likely be found exploring Big Sur or Joshua Tree, reading progressive theology, binge-watching sci-fi shows, or drinking good beer. He currently lives in Los Angeles with his partner Robin and their terrier Tengo.