-Greg Dalton, Host, Climate One
Just as important as what a client says is how the client says it.
From tone-of-voice to naming to ownable brand nomenclature, Jay helps clients develop the critical verbal identity components that complement a brand’s visual design system.
When it comes to brand tone-of-voice, he goes beyond general recommendations to concrete examples, providing sample copy and editorial guidelines that track specifically to clients’ core business competencies and/or mission statements.
He has collaborated with many top-tier design and branding firms to ensure that verbal and visual identity elements work together to achieve coherent, “patterned” brand communications.